0. What is SEO?
    0.1 Introduction to SERP
    0.2 SEO Evolution
    0.3 How Search Engines Work
    0.4 What is next in SEO

•         Mobile
•         Predictive Search Bots
•         Machine Learning & AI Influence(Chat GPT) 

Additional Points

•     The core of SEO
•     Is paid search devaluing SEO?
•     Are backlinks still important?
•     Direct answers and featured snippets 
•     Cheating at SEO
•     Voice search’s effect on SEO
•     Setting SEO expectations
•     How it affects your business 

Study of WordPress Web Development 
Introduction to Domain 
How to Register a Domain Name 
Web Designer Basics – Certification in google 
WordPress Overview 
Creating an Online Resume/Portfolio 
Installing WordPress 
Basic Structure of a Website 
Home, About, Services, Blog, Contact + 5 Static Pages + 3 Blog Posts 
Customizing your Website 

SEO Keywords Fundamental – Part 1

1. Keywords the fundamental of SEO
       1.1 Mine the rich resources of keywords 
                  –  What are keywords?
                  –  The implications of keywords
                  –  How can we use keywords 
                  –  Find keyword research resources 
                  –  View the keyword universe
                  –  Read keyword data effectively
       1.2 Importance of Keywords

                  – Why you need a Keyword research plan
                  – Keyword research process
                          –     How to find low competition, high-converting keywords
                          –     Why you won’t succeed in SEO without doing it                
                  – Tools to help you analyse keywords
                           – Keyword Planner
                           – Moz
                           – SEMrush
                           – ahref keyword explorer                        

SEO Keywords Fundamental – Part 2

1.3 Free Tools That Will Generate 1,000s of Keyword Ideas for You 

           1. Keyword planner 
           2. answerthepublic
           3. google trends

1.4 Managing keywords data for Maximum insights 

• Creating a keywords spreadsheets
• Find initial keywords 
• Utilize the long tail keywords
• Find phrase patterns 
• Organize by prefix and suffix
• Search for synonyms 
• Plan for plurals 

1.5 Adding three dimensional keyword data

• Intersect keyword demand and keyword trends
• apply tools for finding keyword search trends 
• compare keyword trends 
• Organizing keyword data with your additional data

Measure your results 

• Do not be fooled by rankings 
• Measure the right outcomes
• Establish value
• Develop keyword segments in your analytics 
• Evaluate landing pages for value 
• Troubleshoot landing page bounce rate 
• Prioritize your marketing efforts 

Assignments: 

OPO – Part 1

2. On Page Optimisation: How to Optimise Your Content Around Your Keywords

• SEO Optimised Content 
• URL Optimisation
• How to Write Title Tags 
• Heading Tags & Copy Optimization 
• Image Optimization 
• Interlinking Pages, Outgoing Links & Social Share Buttons

2.1 Apply keywords to your website

• Understand page structure
• Familiarize yourself with the page title 
• Evaluate your page title options 
• How to utilize page structures to your advantage 
• Keep the attentions of your reader with better page structure 
• Coverage strategies of structure, scanning and spiders
• Implement keywords throughout your content 
• Consider alt attributes and title attributes 
• Review your navigation for keywords 
• Test your navigation for usefulness and understandability

OPO – Part 2

Content Optimisation: How search engine and 
people view web pages

• Understanding content Optimisation
• Optimising site structure
• Recognising different types of content
• Optimising textual page elements 
• Optimising nontext components of a web page
• Analysing content quality 
• Exploring the benefit of user generated content

0.1 Content Optimisation: Technical SEO

• Interpreting the code behind web pages
• Understanding how search engine index content
• Working with Canonical urls and redirect
• Walking with server side factors 

0.2 Long-term content planning

• Overview of long-term content strategies
• Planning a successful content strategy and avoid common mistakes
• Defining your audience topic angle and style 
• Understanding different types of content
• Working with an editorial calendar
• Promoting your content with social media 
• Measuring content performance

OPO – Part 3

SEO for eCommerce

• e-commerce website creation
• Understanding SEO and e-commerce 
• Working with semantic HTML for E commerce
• The technical component of e-commerce 
• Exploring e commerce information architecture
• Producing E-Commerce content
• Leveraging link building and social media for eCommerce 

OPO – Part 4

Local search

• Understanding local search
• Understanding Google my business
• Getting more review for your business
• Optimising your website for local search 
• SEO For Local Businesses
• How to Rank Your Local Business WITHOUT Content Marketing 

OPO – Part 5

Video SEO

• Video Ranking Tools
• On Page SEO 
• Off Page SEO 
• How To Sell In Videos 
• How To Protect Your Channel 
• Custom Thumbnails 
• How To Create Multiple Accounts

OPO – Part 6

Technical SEO

• Install Google Analytics So You Can Optimise Your SEO Performance 
• Get Preferentially Ranking from Google with Mobile Responsive Websites 
• Double Your Conversion Rate with Faster Page Load Speeds 
• Check for SEO Errors: Add Your Property to the Google Search Console
• How Meta Robots work?
• Canonical Tag implementation
• Using Schema.org and Mark-up, How to use and how to test 
• Google Page Speed Test
• Schema Markups 
• Assignments: 

Google Analytics 

• Understanding the basics
• Why Google analytics
• How Google Analytics works
• How to setup analytics account
• Understanding full reports
• Dashboard and shortcuts
• Basic campaign and conversion tracking

Google Tag Manager 
 Starting out with Google Tag Manager 
 Certification – GTM 
 Setting up Google Tag Manager 
 Using additional tags for marketing and remarketing

Google Search Console & Bing Webmaster Tool

All the Goodies in Google Search Console

• Get Started With Search Console – How to Verify Your Website
• Explore All the Available Tools In Search Console

Assignments: Blogger.com (Analytics/Webmasters)
Test: Certification

OFO – Part 1

3. Off Page SEO: Link Building

• How the search engine killed the web directory
• How link analysis revolutionized web search

3.1  Link Basics

• Exploring the anatomy of a link
• Not just pagerank: Understanding what links do for your site
• Explaining Google Page Rank and why google stopped it
• Exploring keywords and google bombs
• The perfect link
• Dealing with problem links
• Analyzing links 

Assignments: 

OFO – Part 2

3.2  Building links 

• Exploring the two types of links
• Grabbing low hanging fruit
• Working with local pages and directory links 
• Reciprocal Linking: Is it worth the trouble?
• Creating press releases
• Working with article syndication 
• Working with bloggers 
• Creating link bait
• Examining social networking links
• Getting more links 

OFO – Part 3

3.3 The Link Game

• Buying links: pros and cons 
• When is paying for links buying links?
• Finding link services 
• Understanding the importance of links
• Building internal links
• Building external links
• Finding link building opportunity
• Executing a link Building strategy

OFO – Part 4

3.4 Smarter Ways Proven to Earn Quality Backlinks

• How to Steal Your Competitor’s Backlinks, Rankings & Traffic 
• How to Get Key Influencers in Your Niche to Give You Links 
• Guarantee Links by Modelling Successful Content 
• Build Links with Infographics: Create a Visual Resource 
• Earn links through Guest Posting: Solid  Your Position As a Thought Leader 
• 6 Ways To Maximise Links for Your SEO Campaigns 

OFO – Part 5

3.5 Off Page Optimisation: How to Build Authority with Backlinks (Introduction)

• The Types of Backlinks that Really Matter and How You Get Them 
• Do Follow vs. No Follow Links: Find Out Which Ones Have SEO Power! 
• Black Hat SEO: Protect Yourself from Harmful Links 

SEO Auditing

4. An Introduction to SEO Auditing

• What, Why and How!

4.1 SEO Audit: Using Website Standards & Tools

• Use of Website Analytic Tools
• Tracking Top Analytic Reports 
• Using Google Webmaster Tools 
• Using Bing Webmaster Tools 
• XML Sitemap for Search Engines 
• Robots.txt 

4.2 SEO Audit Off Site SEO

• Incoming Link Analysis 
• Open Site Explorer | Moz
• Google Search Console
• Website Domain Authority
• What is Domain Authority?
• ahref site explorer

Competitor Analysis

5. Competitor Analysis

• What is a Competition Analysis & Why Is It Important
• How to Perform a SEO Competitor Analysis
• SEMrush.com -> Advanced Keywords and Competitors Research Tool
• Identifying Your SEO Competitors 

6. Google Guidelines
7. Google Algorithms

7. SEO Tools  

• UberSuggest
• SEMrush
• Moz’s open site explorer
• Ahrefs

Google Tag Manager

Social Media Marketing

Introduction

• What is social media?
• History of social media marketing
• Importance of social media
• SMO strategy for business
• Social media key concept
• Meta Business Suite profile creation
• Brand Awareness
• Social media engagement
• Viral marketing

Facebook Marketing
Introduction to Facebook  

• What is a Facebook profile?
• How do you make a good Facebook profile?
• What is a Facebook group?
• Facebook events
• Creating A Facebook Page For Your Business
• Why Facebook is a Better Option
• Effective Facebook Marketing Strategy

1.   Meta Ads for Beginners

• What is Ads Manager
• How Does Meta Advertising Works
• How To Access The Meta Ads Manager 
• How To Navigate the Facebook Ads Manager
• Meta Vs Google Ads
• Meta Ad Types
• Types of Ads
• How to Build an Audience from Scratch!

Facebook Ads Part – 2

1.1 How To Use And Create Facebook Audiences For Your Meta Ads

• Introduction to audiences in Meta ads. 
• Facebook ads audience types: custom, lookalike, and saved.
• Customer list custom audience creation in Meta advertising. 
• Website traffic custom audience creation for remarketing. 
• Custom app audience
• Custom Audience Through Video Viewers 
• Creating a lookalike audience. 
• How to make a saved audience to speed up targeting with Meta ads. 
• Meta Ad Country List For Highest & Lowest Cost Ads On Facebook
• Setting Up A Winning Meta Ad Campaign (Step By Step)

Facebook Ads Part – 3

Campaign Analysis

• Recommendations for Your Meta Ads 
• Pushing Ads To Your Target Audience Is The Key To Success On Facebook & Instagram
• How to Clone a Successful Audience & Find your Mailing List on Meta Platforms
• How to Boost your Posts like a Boss! 
• Run an Effective “Likes” Campaign! 
• What is your purpose of advertising on Meta Platforms?

Facebook Ads Part – 4

1.2  Remarketing – The Art of Selling to Warmer Prospects

• Introduction to Remarketing – What is it? And Why is it valuable?
• Remarketing – How to get your content in front of all your Page fans
• Remarketing to the audience that are proven to buy your product

Practice these principles to guarantee success with Facebook Marketing & Ads

• Meta Ads: Do What Works With You 
• Offer Value Straight Away To Get Success With Meta Marketing
• Focus on Cost Per Action (CPA) In Order To Maximise Results With Meta Ads 
• How The 80 / 20 Principle Will Put You In the Top Meta Ads Performers
• The Four Key Principles That Lead To Success On Meta Platforms

Instagram Marketing Intro

2. Instagram Marketing

• What Is Instagram All About?
• Why Businesses Should Use Instagram
• How Other Businesses Are Using Instagram 
• Ultimate Instagram Marketing Secrets Outline
• The Ultimate Audience for Pure Marketing 

2.1 Step-by-Step Guide to Launch Your Campaign

• Setting Your Profile Up For Success
• Choosing the Perfect Instagram Handle / Username
• Choosing the Right Instagram Name
• Perfecting your Instagram Display Picture 
• Optimizing Your Instagram Bio
• Creating your Instagram Account Call-to-Action (CTA)
• How to Build Followers and Gain Attention
• How You Should Not get Followers on Instagram
• How to make money with Instagram

IM Part – 2

2.1 Creating the Ultimate Instagram Content Game Plan

• Photo Licensing and Image Ownership
• What to post on Instagram (Theme and Purpose)
• The Best Times to Post on Instagram?
• How to Post Media on Instagram
• Increasing your Image and Video Exposure 

2.2 Perfect Outreach: Build an Inbound Sales Funnel

• Start Reaching Out and Building Your #1 Fans 
• Instagram Direct – One of the Best Features 
• Ultimate Instagram Marketing Secrets 
• The Magic of Follow Up Relationship Building 

IM Part – 3

2.3 Top Tips, Tricks & Tools

• Instagram Marketing Tools 
• Instagram Marketing Tips 
• Learn From the Success of Others 
• Instagram Marketing Do’s & Dont’s 
• How to Run a Successful Instagram Contest 
• How to Use Instagram Video for Marketing
• Instagram Resource Directory 

2.4 Growth hacking tactics for Instagram

• How to create Images quickly and save time
• How to find popular and relevant Instagram accounts 
• Tips and hacks for Instagram engagement 

IM Part – 4

2.5 Instagram updates

• Business profiles on Instagram 
• Boosting posts on Instagram 
• Instagram API changes
• Instagram algorithm feed

Creating the Ultimate Instagram Marketing Game Plan

• Identifying and Locating your Target Audience on Instagram 
• Promotional Strategy Spectrum: Sprint Vs Marathon
• Successfully Promoting your Instagram Account Outside of Instagram 
• Connecting with your Target Audience
• Promoting your Instagram Business to Your Target Audience
• Split Testing your Promotional Funnels to Increase Followers 
• Growing your Instagram Account by Leveraging your followers

Creating Business & Making Money from Your Instagram Account

• Instagram Mindsets: Building Trustworthy Long Term Relationships 
• How to convert followers to customers 
• CTA 1: Converting Followers to Website Visitors 
• CTA 2: Converting Website Visitors to Email Addresses 
• MAILCHIMP – A free Email list provider with a lot of cool functions, and tools.
• CTA 3: Converting Emails, and Instagram Followers to Sales

Pinterest Marketing

3. Pinterest Business Marketing

What Exactly Does One Do On Pinterest? 

3.1 Getting Started with Pinterest

• What is Pinterest and why Is It beneficial for your eCommerce store?
• Staying consistent with Pinterest 
• Creating Your Pinterest Business Account
• Unique Ways to use Pinterest for Business
• Pinterest Marketing Tips & Tricks 
• Pinterest Power Tools

3.1 The Six-Step Formula for Pinterest Marketing Success

• Step 1: Picking Your Topic
• Step 2: Creating Your Pinterest Account 
• Step 3: Optimising Your Profile 
• Step 4: Creating Your Boards
• How to Start a Pinterest Board that Succeeds
• Step 5: Pinning like a Pro 
• 5 Ways to Get Your Pins Noticed on Pinterest
• How to Use Pinterest Promoted Pins
• How to Optimize Your Pins for the Pinterest Smart Feed
• Step 6: Build a Following
• 6 Ways to Get More Pinterest Followers

Pinterest Marketing – Part 2

3.3 Creating Pinterest Badges & Widgets

• Adding Pinterest buttons and widgets to your eCommerce Store

3.4 Viewing Analytics on Pinterest & Rich Pins

• How To Use Analytics To Your Advantage 
• Google Analytics Tracking 

X Marketing

4. X Marketing

4.1 X introduction and basics

• Getting Started: Creating an Effective X Profile
• How to Perform Basic Functions
• How your Twitter page and account should look like 
• Tweet quality is extremely important 
• How to grow followers when you first open your account 
• Twitter paid marketing 
• How to maximize social sharing by building it into your product
• How social sharing will help your Google SEO 
• How to use the “favorite” feature
• How to increase sales and traffic from your email signature

4.2 X Daily Operations

• Notifications: Your X To Do List:
• The Importance of Names in Driving Engagement 
• Best Practice Use of Direct Messages  
• Using X Search to Connect with Your Audience 

Twitter Marketing – Part 2

4.3 Twitter Fundamentals – Set Up and Basic Functions

• Defining your Content Strategy for X
• Visual Content to TurboCharge Your Engagement
• When to Use Trending Items and Keywords
• How to Show Your Personality While Remaining Focused 
• How to Automate Publishing
• Shortening Web Links: Setting Up Your Bit.ly Account 

Sharing Is Caring: Putting Content Marketing on Autopilot

• How to Get the Best Content in Minutes
• They Write, You Profit! 

Social Media ROI

5. Social Media ROI 

5.1 Social Media Marketing ROI Intro

• What is social media ROI
• Key elements of social media ROI calculation 
• Reasons to calculate social media ROI

5.2 How to calculate Social Media Marketing Return

• Challenges with calculating return 
• Identify your SM goals and actions 
• Steps to calculate your social media return 

Social Media Marketing ROI calculation

• ROI calculation
• Benefits of social media beyond dollars 
• Enhancing your social media ROI 
• Calculate the value of action

6. LinkedIn Marketing

6.1 Top 5 Things to Boost Your LinkedIn Profile

• Step 1: How to Get an Amazing Profile Picture 
• Step 2: Create a Headline that Gets You More Leads 
• Step 3: Write an Amazing Professional LinkedIn Summary 
• Step 4: What You Must Do on Your Work Experience Section

6.2 How to Post on LinkedIn to Become an Expert

• How to Post on LinkedIn to Become an Expert 
• A Super Effective and Easy LinkedIn Posting Strategy
• Get More Credibility from LinkedIn Groups 

6.3 How to Add New Sales Prospects on LinkedIn and Contact Them

• Connect with decision-makers on LinkedIn 
• How to Add More LinkedIn Connections Using Advanced Search 
• How to Add Tags to Your Contacts for Easy Searching 
• The Best Sales Email to S4nd to a New Prospect 

6.3 How to Get Your LinkedIn Profile to Rank in Search Engines

• Double Check Your LinkedIn Privacy Settings – Important 
• Where to add Keywords to Your LinkedIn Profile 
• How to Make Sure Your LinkedIn Profile Ranks in Search Engines 
• Updating your Contact Info in Your Profile to Get More Leads 

LinkedIn Ads 

SEM Basics

Search Engine Marketing (SEM) 

Introduction to PPC Marketing

• Overview of PPC Marketing Training 
• What PPC Marketing is All About 
• Why You Should be Using PPC Marketing for Your Business 
• Different Ad Networks & Automation Tools

SEM Keyword Research

• Apply keywords to your PPC Campaign (PPC Keywords)
• Create effective ads
• Learn keyword-based bidding strategies
• Balance keywords and quality score
• Focus on negative keywords
• Add dimensions of location, timing and word structures
• Continually improve your campaign

Setting up a PPC campaign

• Setting Up A Profitable PPC Campaign from Start to Finish
• Creating a PPC Campaign in Google Ads
• Creating a PPC Campaign in Bing 
• Tracking Your PPC Ad Campaigns 
• Testing, Optimizing & Scaling Your PPC Ad Campaigns

SEM Part – 2

Top Tips, Tools & Resources for PPC Marketing

• Twenty Must-Do’s for Successful PPC Campaigns
• Twenty Common Mistakes to Avoid in PPC Marketing 
• Business Case Studies: Discover and Learn From Actual PPC Marketing Campaigns 

How to Make Money Online with PPC Marketing

• Make Money Online with PPC as an Internet Marketer

Google Ads

Introduction to Google Ads

• Overview of Google Ads
• Understanding the Auction
• What is Google Ads all about?
• Keyword Match Types 
• The Importance of Ad Relevancy 
• Ads Account Structure  
• Keyword Strategy & Tools
• Keyword Match Types 
• Google Keyword Planner 
• Google Analytics & Ads
• Top 5 Google Ads Automation Power Tools

Setting Up A Profitable Ad Campaign with Google Ads

• Step 1: Creating an Account 
• Step 2: Creating Your First Campaign
• Step 3: Creating your AdGroup 
• Step 4: Creating Your First Ad 
• Step 5: Creating Your First Keyword List 
• Step 6: Providing Billing Details 
• Step 7: Getting Familiar with Your Ads Account
• Step 8: Going Mobile with Ads
• Increase Your CTR with Ad Assets
• Google Ads Campaign Checklist 

Google Ads – Part 2

Top Tips, Tools & Resources for Google Ads

• Landing Page Design: How a Best Performing Landing Page Should Look Like 
• Google Ads Display Network: How to Create a Winning Ad Campaign
• How to Select Your Audience 
• How to Set Budgeting and Bidding in Google Ads
• Ten Pitfalls to Avoid
• Resource Directory 

How to Make Money Online with Google Ads

• Profitable Tactics to Make Money Online with Ads
• Setting Up Your Google Analytics Account
• User Interface Overview
• Customising Your Dashboard 
• Adding Additional Users 
• Creating Goals 

Google Ads – Part 3

Creating Your First Ads Campaign

• Let’s Start a New Campaign
• Keyword Research: Getting Keyword Ideas From Your Site
• Keyword Research: Getting Keywords Ideas from Other Keywords 
• Creating Keyword Buckets
• Competitive Research
• Bulk Uploading Keywords 
• Bulk Uploading Ads 
• Creating Campaign Sitelinks 
• Using Dynamic Keyword Insertion 
• Tracking Conversions Inside Ads
• Getting Started with Remarketing 
• Adding Your Remarketing Tag 
• Creating Your First Remarketing Campaign 
• Reporting: Search Query Report 

Google Ads – Part 4

 A/B Testing

• Introduction to A/B Testing
• An Overview of Optimizely
• Analyzing Your A/B Test

Google Ads – Part 5

The Essential Tips!

• Its all about Relevance 
• Landing Pages 
• Quality Score
• Keywords and Ad Groups 
• Split-Testing 
• Campaign Settings 
• Geo-targeting 
• Negative Keywords 

Assignments: 

Email Marketing Part 1

• Email Marketing:

Affiliate Marketing Part – 1

AFFILIATE MARKETING

 Introduction – Affiliate Marketing Alchemy

• Amazone Affiliate Program
• Google Adsense 
• What is Affiliate Alchemy All About? 
• The Affiliate Marketing Trap – Be Warned! 
• Action Step: Affiliate Marketing Game Plan 

Figure Affiliate Marketing & Launch Game

• Overview 
• The Launch & Affiliate Game 
• Building a List via Serial Launching 

Blogging

BLOGGING

• Coming Up with a Blog that Fits Your Business Goals 
• Getting Your Blog Live 
• Setting Up an Email Address on Your Domain 

Building and Customizing Your Blog

•  Building Your Subscriber Base 
•  Creating Your Site’s Key Pages 
•  Configuring Your Site for Google 
•  Implementing an Automated Site Backup 
•  Writing Epic Content